Last week I went to the annual Salon de la Carte Postale in Rodez. I didn't get into pawing through thousands of old postcards -- although I can see why people do. But I did purchase a number of fascinating documents that provide intriguing glimpses into Aveyron over the last decades.
As a food blogger, how could I resist this issue of La France à Table from 1971, featuring the Aveyron department? I had never seen a copy of this magazine, but it seems to be quite a collectors' item.
I tried to find some information about the magazine: its history, how long it was published, how popular it was. But my (quick, I admit) Internet search only came up with numerous efforts to sell back issues...
As so often when I am confronted with printed vestiges of the past, I felt strange and nostalgic reading the magazine's black and white pages. The issue was printed three years after Mai '68, but it appeared so old-fashioned that, had I opened a random page, I would have guessed it was from the forties.
Another intriguing observation: ALL of the ads were for a certain type of product.
Can you guess what?
15 comments:
Cheese!
That seems logical. It's pretty far off, though.
Bath products? I'm just thinking of the old advertising posters I have seen. Vacation spots too.
Hum...I was going to guess cheese as well. I'll say something off the wall....kitchen units or refrigerators?
Everybody's still pretty cold...
Corey, I thought you might actually know something about the magazine in question since you haunt "brocantes." I found it fascinating and it seems to go much further back -- I've seen some issues from the 1950s for sale on Internet.
I can't begin to guess what the product is! But I am intrigued.
Mimi, come back next weekend. I'll post the answer and a photo of one of the ads...
Let's see - I would guess cigarettes....
Or house dresses....
I swear I'm going to bnuy one of those some day... just so I can say I owned one!
They are all over Internet on eBay and other collector type sites, Katie.
Good guesses -- imaginative ones -- but still no cigar!
Shotguns for hunting?
What a wonderful find~ must have taken you back in time !! I really don't have a clue what the French would be advertising during that time~ maybe something to drink,coffee, milk or colas`then maybe toothpaste or deodorants....ok, I will stop! Do tell!
Jann is a little warmer than the others. As I said, you'll probably have to wait until next weekend -- unless I get exceptionally organized during the week!
Loulou -- As I've been hearing hunting guns all weekend, that seems like a possible idea. But non...
we think its aperitifs or cigarettes
Et non...in fact, the answer is so off the wall that I doubt anyone will guess. But keep trying!
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