In an article in yesterday's Midi Libre, various Montpellier University officials expounded on how French public universities were tightening their relationships with companies. This sign in my village, boasting the merits of studying locally rather than going away to Paris, leads me to think the higher education system is learning some advertising techniques on the way.
It is quite surprising in France to see one public university sponsoring comparative advertsing "against" another one!
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