Saturday, October 14, 2006

Time of the Signs

The rue Béteille is the main road up to what the locals call the piton, or the top part of Rodez. Years of traffic have left the street dingy and depressing, and the town hall has embarked on a major project to cheer up this gloomy part of town. I was lucky enough to be on the rue Béteille AND to have my camera with me one day when they had just torn down a building, revealing this old advertisement for "overactive" Castrol motor oil.

The next time I walked down the street, new construction had gone up. The sign, having made a brief reappearance after decades of reclusion, was once again hidden between walls. Who knows when it will be visible again?

1 comment:

angela said...

Don't you just love those old advertisements? There's a fabulous big Martini one on the side of a house near here and I keep meaning to take a photo of it before someone paints over it.
There so much lovelier than all those huge adverts plastered everwhere.